What is D&B Hoovers?
D&B Hoovers is a leading business intelligence and sales acceleration platform, part of the Dun & Bradstreet (D&B) family of solutions. It provides users with access to an extensive database of company profiles, financial data, industry insights, and contact information. D&B Hoovers is primarily designed to help businesses identify leads, prospect potential customers, research competitors, and make informed decisions based on accurate and comprehensive data.
D&B Hoovers leverages Dun & Bradstreet’s vast global database, which includes millions of company records worldwide, delivering detailed insights on organizations across various industries. The platform is widely used by sales, marketing, and business development professionals to accelerate sales cycles, identify growth opportunities, and optimize customer engagement strategies.
Key Features of D&B Hoovers
D&B Hoovers offers a wide array of features that make it a powerful tool for business research and sales prospecting. Here are some of the key features:
- Extensive Company Profiles
- D&B Hoovers provides detailed profiles of millions of companies worldwide. Each profile includes key information such as revenue figures, employee count, industry classification, key decision-makers, financial summaries, and more. The database covers companies of all sizes, from small businesses to multinational corporations.
- Advanced Search and Filtering
- Users can conduct advanced searches using a wide variety of criteria, such as location, revenue, employee size, industry, and other firmographics. This feature allows users to filter and segment companies that match specific prospecting or research needs.
- Real-Time Data Updates
- The platform ensures that its data is continuously updated in real-time, ensuring that users have access to the most current and accurate information. This is critical for sales teams that need to stay updated on company changes, new opportunities, and potential risks.
- Decision-Maker Contacts
- D&B Hoovers provides access to contact details of key decision-makers within organizations. This includes titles, roles, and verified contact information (email, phone numbers), which helps sales and marketing teams directly reach the people who influence buying decisions.
- Industry Insights and Competitive Analysis
- D&B Hoovers offers in-depth industry insights, competitive intelligence, and market trends. Users can analyze industry performance, identify emerging trends, and benchmark against competitors, helping them better understand the market landscape.
- Sales Acceleration Tools
- The platform offers sales acceleration tools like lead generation, customer segmentation, and customized alerts. These tools help sales teams identify high-potential prospects, prioritize leads, and receive notifications about changes in target companies (e.g., leadership changes, M&A activity).
- Integration Capabilities
- D&B Hoovers can integrate with popular CRM platforms like Salesforce, allowing businesses to sync data seamlessly. This integration enables sales teams to enrich their existing customer records with up-to-date information from D&B Hoovers, improving lead quality and sales efficiency.
- Data Visualization Tools
- The platform includes data visualization features that allow users to analyze and interpret data through charts, graphs, and dashboards. This feature helps teams spot trends, identify opportunities, and communicate insights effectively within the organization.
How D&B Hoovers Works
D&B Hoovers is designed to be user-friendly and accessible, even for those without deep technical expertise. Here’s how the platform typically works:
- User Login and Access
- Users start by logging into the platform via a web-based interface. Upon login, they gain access to the extensive D&B Hoovers database, where they can begin searching for companies, contacts, and insights.
- Search and Research
- Using advanced search functionality, users can search for specific companies or individuals based on various criteria like location, industry, size, and more. They can refine their search by adding filters and sorting the results to match their requirements.
- Company and Contact Profiles
- Once a user identifies a company or contact of interest, they can access detailed profiles that include key business information, financials, leadership contacts, and more. This information allows users to gather comprehensive data for research, prospecting, or competitive analysis.
- Lead Generation and Prospecting
- Sales teams use D&B Hoovers to generate targeted lists of prospects. They can create customized lists based on firmographic and demographic data, ensuring they target the right companies and decision-makers. Users can also set up alerts to notify them when a company meets specific criteria, such as reaching a certain revenue threshold or undergoing leadership changes.
- Export and Integration
- D&B Hoovers allows users to export data and integrate it with CRM systems, such as Salesforce. This feature is crucial for businesses looking to streamline their workflow, enabling seamless transitions from research and prospecting to sales execution.
- Analytics and Insights
- In addition to raw data, D&B Hoovers offers analytic capabilities. Users can create reports, visualize data, and gain insights into industry trends and competitive positioning. These insights are valuable for making informed decisions and identifying growth opportunities.
Benefits of D&B Hoovers
- Comprehensive Data Coverage: With access to one of the largest global databases, D&B Hoovers provides unmatched coverage of companies, industries, and contacts, offering reliable data across markets and sectors.
- Time-Saving Tools: By automating lead generation, research, and prospecting tasks, D&B Hoovers helps businesses save time, enabling sales and marketing teams to focus on high-value activities.
- Accurate and Verified Information: D&B Hoovers benefits from the extensive data collection and verification processes of Dun & Bradstreet, ensuring that the information provided is up-to-date, accurate, and reliable.
- Improved Sales and Marketing Efficiency: The platform’s integration capabilities and actionable insights enhance the efficiency of sales and marketing operations, leading to better lead management, customer engagement, and overall sales performance.
Conclusion
D&B Hoovers is a powerful business intelligence and sales acceleration platform that provides users with comprehensive company profiles, accurate data, and actionable insights. Whether for lead generation, market research, or competitive analysis, D&B Hoovers enables businesses to make informed decisions, identify opportunities, and accelerate growth. Its extensive features, combined with Dun & Bradstreet’s vast and verified data, make it an invaluable tool for professionals across industries looking to harness the power of business intelligence.